A Loan by Any Other Name Would Smell So Sweet

A rose by any other name: would it smell as sweet?

We examined whether presenting an odor with a positive, neutral, or negative name would influence how people perceive it. In experiment 1, 40 participants rated 15 odors for their pleasantness, intensity, and arousal. In experiment 2, 30 participants passively smelled 10 odors while their skin conductance (SC), heart rate (HR), and sniffing were recorded. We found significant overall effects of...

A mushroom by any other name would smell as sweet: Dracula orchids

Mimicry, like coral snakes and their nonvenomous imposters, is one of the most compelling examples of evolution by natural selection. Although mostly known from animals that gain protection by resembling an unpalatable or harmful compatriot, both types of mimicry, Müllerian and Batesian, also occur in plants and fungi. Some fungi are known to mimic flowers to dupe pollinators into vectoring spo...

Systemic sclerosis classification: a rose by any other name would smell as sweet?

A strawberry by any other name would smell as sweet, green, fruity and buttery. Multisensory cognition of a food aroma.

This brief report presents illustrative findings from the first implementation for recognition of an aroma of individualised analysis of cognition as normed discriminations. Two assessors compared mixtures of four odorants with a fresh strawberry in overall aroma, its intensity and balance, and in the smell of each odorant conceptualised in their own words. By the second session, each assessor'...

A Nose by Any Other Name (Should Smell as Sweetly)

The standard view that the control of mating behavior by pheromones is mediated by the vomeronasal organ, and not by the main olfactory epithelium, has recently been called into question. In this issue of Cell, two independent studies (Boehm et al., 2005; Yoon et al., 2005) examine the inputs from each of these olfactory pathways to a population of neurons that plays a central role in mating be...